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Gamification is revolutionizing how companies motivate employees and engage customers. 
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is often referred to as the "feel-good" hormone and is significantly linked to feelings of pleasure and reward. 

But also Serotonin, associated with mood and well-being, and Oxytocin (associated with trust and bonding) can be emitted during play.
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Gamification in business describes the application of game-like elements to non-game contexts. 
Any kind of incentivization of task and process completion, e.g. in sales and corporate learning, are valid examples of that.
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The decision-making process typically begins with gathering information (4), followed by identifying options (2), choosing the best alternative (3), and finally evaluating outcomes (1).
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developed by Daniel Kahneman and Amos Tversky (1979), argues that people make decisions based on the potential value of losses and gains rather than the expected final outcome. They conducted several experiments have proven this theory. 
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In decision-making within games, expected rewards (4) generally have the most influence, followed by personal emotions (1), perceived risk (3), and past experiences (2).
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To set up strategic gamification for success a clear framework is crucial but the effect will be worth-while.
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